Voluntary work is an incredibly vibrant pastime, a numerically significant phenomenon that has a significant impact on the welfare systems.
Corporate volunteering, i.e. the possibility of doing work for non-profit organisations during working hours, can become a modern tool for creating communities and fostering the sharing of experiences.
In recent years, Generali is experiencing other types of corporate volounteering. In addition, in some countries where there aren’t any structured projects, initiatives have been launched by employees, who have collected money or assets in kind, or carried out various types of volunteer work; in some cases these have been spontaneous initiatives, while in others they have been promoted by the companies concerned.
Voluntary work, a winning idea
2013 saw the launch of an ideas competition dedicated to all Group employees, who were invited to propose a voluntary project to tangibly contribute to improving the quality of life of their community.
Over 200 proposals were submitted from 24 different countries, guaranteeing the initiative a broad degree of diversification in terms of cultural approach and experience.
The jury, comprising four Generali employees and a representative from the voluntary world, proposed a final selection of five projects, which were presented in Trieste on 16 July 2014.
The winner was Generali School, a proposal by a Generali España employee designed to enable students belonging to families that risk social exclusion due to the economic recession to access educational support services and healthy meals.
The jury identified all of the requisites laid down by the competition in the winning project: the possibility of improving the lives of a large number of people, of having tangible effects on the local communities with quantifiable benefits, and of involving a large number of colleagues, as well as the easy replicability of the project in other countries.
The winning idea is made up of two parts: Generali private lessons aims to help students with their homework and in education support activities, exploiting the expertise and knowledge of the Group employees.
The second part, Generali meal benefits, seeks to guarantee access to the meals provided by schools also to those who are not able to afford them.
As envisaged by the competition rules, the various aspects of the projects that will be launched in the coming school year are under definition with the winner.