In order to do our job successfully, we have learned how to calculate risk, to understand the impact of the unpredictable and unexpected yet possible events.
We believe that the deterioration of our biosphere is an unacceptable risk, not only as insurers but as human beings.
For this reason, as well as direct initiatives (see Environment chapter), we are committed to awareness-raising and educational activities in the environmental sphere in order to combat climate change and promote studies on dramatic yet increasingly topical issues.
A hot air balloon over Paris
Carried out in association with AIRPARIF (air quality monitoring network) and the CNRS (national centre for scientific research), the Observatoire Atmosphérique project is the first flying urban laboratory that allows scientists to precisely study the quality of the air at an altitude of 150 metres, in real time, 24 hours a day.
This Generali-branded hot air balloon/laboratory has flown the skies above Paris since 2013, and will continue to do so for another three years. Measurements are captured using an instrument developed by the CNRS that is able to pick up even ultrafine particulate matter (PM), the most harmful form, and to provide information on its nature in relation to the altitude.
Thanks to a piece of equipment that collects data and sends them to the processing centre at AIRPARIF, the people on board can see colourful pictograms of the vehicles and monuments of Paris which change colour depending on the level of air pollution. An information pavilion completes the educational element of the initiative. Schoolchildren (a total of about 6,000 students per year) can climb on board the hot air balloon and visit the information pavilion for free. During the rest of the day the hot air balloon is a tourist attraction (with admission fee) that is proving to be very popular with the general public.
Giving back life to the forests
Slovenia is one of Europe’s woodiest countries with almost 60% of the national territory covered by forest.
In February 2014 a snow storm killed around half of the trees. We have signed up for the Let’s Restore Slovenian Forests reforestation project launched by the Slovenia Forest Service and the Scout Association of Slovenia.
On 15 November 2014 volunteers from all over Slovenia, including Generali employees, met up to plant the new trees.
Forgoing its Christmas presents, Generali was able to purchase 10,000 seedlings for the project.
For a responsible tourism
For the last five years a festival dedicated to outdoor life that is respectful of the environment has been held in the Bucegi Mountains in Romania, at 1,500 metres above sea level. The aim is to promote mountain tourism and to teach respect for the environment so that tourist activities do not have negative repercussions on the natural heritage.
The festival lasts five days and involves open-air sports activities - excursions, adventure trails, mountain biking, rock climbing and archery - and concerts by Romanian and international music groups. A campsite is set up under the trees in the festival area. Over 1,000 people participated at the 2014 Padina Fest.
Every year a team of Generali employees takes part in the event and helps the organisers to clean the area where the stage is erected. We also subsidise the cleaning activities in the area so that entertainment do not compromise the environment.