Vision, Mission and Values

"Our Vision, Mission and Values are the backbone of the Group culture and they differentiate us from anybody else. I am proud of them"

Mario Greco, Group CEO

Our Vision Our purpose is to actively protect and enhance people’s lives

We play a proactive and leading role in improving people’s lives through insurance.

We are dedicated to the heart of insurance - managing and mitigating risks of individuals and institutions.

Generali is also committed to creating value.

We deeply care about our clients’ and our people’s future and lives.

Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service are instrumental in improving people’s quality of life for the long term.

Our Mission Our mission is to be the first choice by delivering relevant and accessible insurance solutions

First choice
Logical and natural action that acknowledges the best offer in the market based on clear advantages and benefits.

We ensure achievement striving for the highest performance.

Anticipating or fulfilling a real life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.

Simple, first of all, and easy to find, to understand and to use; always available, at a competitive value for money.

Insurance solutions
We aim at offering and tailoring a bright combination of protection, advice and service.

Our Values Deliver on the promise Value our people Live the community Be open

Deliver on the promise
We tie a long-term contract of mutual trust with our people, clients and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long lasting relationship.

Value our people
We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long term future.

Live the community
We are proud to belong to a global Group with strong, sustainable and long lasting relationships in every market in which we operate. Our markets are our homes.

Be open
We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.